Should you throw your media dollars into Facebook Ads?
One of the biggest complaints ad execs have with Facebook Ads is that we can’t really tell if they “work.” Facebook has failed time and time again to prove whether Page ‘likes’ or ad impressions...
View ArticleAdvertising Age Names ROKKAN #1 Agency to Watch in 2013
Advertising Age named us the No. 1 Agency to Watch in this year’s Agency A-List. We couldn’t be more proud, and want to thank our clients, our talented team of ROKKANites, and AdAge, for the honor....
View ArticleThe voice behind @Rokkan’s Twitter stream
Meet ROKKANite Melyssa Brown! In this interview with Ad Age, she talks about the sneaky geeky side of our agency. “The culture at Rokkan still feels very startup-y,” she said. “Nerding out, bringing...
View ArticleRokkan and WellPoint send ‘sick’ cars to the doctor
WellPoint and Rokkan decided to take a novel approach to illustrating the overlooked benefits of health insurance by taking our four-wheeled friends for a different kind of routine service. Cars have...
View ArticleROKKAN Named to Ad Age’s Agency A-List!
For the third consecutive year, ROKKAN has once again had the honor of being recognized alongside the industry’s finest. Advertising Age goes through hundreds of submissions to sort out the best of the...
View ArticleRethinking the Creative Brief
A few weeks ago at the 4A’s Strategy Festival I listened to a number of case studies that followed a familiar and compelling story arc. 1. We were doomed 2. We had an “aha!” moment 3. We...
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